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Jeep Wrangler breaks $50,000 barrier

by David Zatz on

Jeep Wranglers can now run over $50,000, before taxes. Forum member CJDSalesPro provided this photo of a Wrangler Rubicon Hard Rock, whose base price is $36,490 including destination.  The 24J package, which includes steel front and rear bumpers, red tow hooks, and various trim upgrades, added $4,500; the dual top added $1,785; the automatic, $1,350; and the UConnect upgrade, $1,570. Various other options — every option was ordered on this — brought the total price up to $50,085. (“Stratuscaster” found that this was the most expensive possible configuration on Jeep’s site.)


Buyers who want to customize their Wrangler can go further into the pricing stratosphere by adding conversion kits to turn their SUV into a pickup or an off-road camper, dump in a Hemi, or increase their off-road capability.

The top “standard” trim Jeep Grand Cherokee Summit starts at $49,690 (including destination), with the SRT Red Vapor at the very top of the Jeep line costing $69,585 before adding any options. Loading that car up with ever option brings the price to $79,150, still a bargain when compared with an equivalent Mercedes.

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