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Video: Sergio Marchionne

by Bill Cawthon on

FCA CEO Sergio Marchionne answered reporters’ questions at a press conference held yesterday at the North American International Auto Show in Detroit.

There are already numerous stories about what was said at the press conference, covering issues like the future of the Wrangler in Toledo, new product for the Windsor plant and rationalization of the various FCA brands.

However, it’s important to know what was actually said. FCA recorded the press conference and has made it available in a three-part video. The total run time is about 44 minutes.

Allpar has already transcribed the video, for those who want to spend ten minutes reading rather than 44 minutes watching.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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