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New Chrysler HQ sign

by David Zatz on

The big sign announcing the former Chrysler’s Auburn Hills headquarters and technical center has been revised again, with a brilliant backlighting for the FCA logo (which has also supplanted the Fiat logo in Turin).

In the photo by Dominic Borrillo, above, one can see the new sign with the Chrysler Technical Center in the background. Mr. Borrillo wrote, “They haven’t changed the signs off Squirrel Road or Featherstone Road, though, they’re still Chrysler signs.” Discussion.

Chrysler Group is now officially FCA US LLC. Fiat has undergone a similar name change.  Chrysler released the photo below in May 2014:


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