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New Chrysler HQ sign

by David Zatz on

The big sign announcing the former Chrysler’s Auburn Hills headquarters and technical center has been revised again, with a brilliant backlighting for the FCA logo (which has also supplanted the Fiat logo in Turin).

In the photo by Dominic Borrillo, above, one can see the new sign with the Chrysler Technical Center in the background. Mr. Borrillo wrote, “They haven’t changed the signs off Squirrel Road or Featherstone Road, though, they’re still Chrysler signs.” Discussion.

Chrysler Group is now officially FCA US LLC. Fiat has undergone a similar name change.  Chrysler released the photo below in May 2014:


David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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