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New models, big spending peak in 2016

by Bill Cawthon on


Fiat Chrysler Automobiles pitched its growth plan through 2018 to potential investors gathered at a Bank am Bellevue presentation in Flims, Switzerland on Saturday.

It’s essentially the same plan presented last May, which maps out spending and product developments over the five years from 2014 through 2018 but adds some new information, including the spinoff of Ferrari. (Click here for the Chrysler brands plan or here for the Fiat brands plan).

The plan banks on continued improvement in the North American market, recovery in the European and Latin American markets and growth in the Asia-Pacific region.


2015 and 2016 will be the peak years for new or refreshed models and 2016 will be the peak year for spending.

Elements of the plan include localized production of Jeep vehicles in each major market. This will be accomplished by a joint venture building various models in China and production of the Jeep Renegade in Italy and Brazil.


Chrysler, along with Jeep and Alfa Romeo will be the lead brands in the Asia Pacific Region. Chrysler-branded vehicles will also be produced in China.

Italian production will be shifted to the two upscale brands, Alfa Romeo and Maserati. Presumably this means more Fiat brand production in Turkey, Poland and Brazil. Fiat itself will focus on growing the 500 family.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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