StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

2016 Ram styling “committed”

by David Zatz on

With just a year left before the Ram refresh comes, lead of exterior design Greg Howell said the design was “committed.” When we asked whether multiple designs were being considered, based on public reaction to the Rebel and Laramie Limited, he replied:

No, not at all. We’re committed. It’s good. We’re having a lot of fun. I guess you could say it this way: once we commit to something, we’re committed to it. But in terms of designs, there’s always multiple designs. We don’t just put one sketch on the wall and fall in love with it.

We call it wallpapering. We just put up a lot of sketches and see what works. There’s always multiple designs to choose from. I don’t think I’ve ever seen it where the first one was the one. It’s usually competition between a few designers, at least a few designers, that are putting up multiple ideas. That’s what we look for, a lot of ideas, quick ideas, and we go from there.

He also noted that the company still prototypes designs in clay, rather than looking at everything in 3D models on computer screens. “The sketching and clay modeling has remained as analog as it ever has been, and we supplement it with the digital era. We supplement it with laser scanning and rapid prototyping, milling…It needs to be done by human hands.”

Whether the crosshair grille long used on Dodge and Ram trucks will remain has been a subject of some controversy on Allpar’s forums.

For more on Ram design, see our interview with designer Greg Howell.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


Jeep to try again Down Under

Back to the Chrysler 100

Kidde fire-extinguisher recall and Ram RVs

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.