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2016 Ram styling “committed”

by David Zatz on

With just a year left before the Ram refresh comes, lead of exterior design Greg Howell said the design was “committed.” When we asked whether multiple designs were being considered, based on public reaction to the Rebel and Laramie Limited, he replied:

No, not at all. We’re committed. It’s good. We’re having a lot of fun. I guess you could say it this way: once we commit to something, we’re committed to it. But in terms of designs, there’s always multiple designs. We don’t just put one sketch on the wall and fall in love with it.

We call it wallpapering. We just put up a lot of sketches and see what works. There’s always multiple designs to choose from. I don’t think I’ve ever seen it where the first one was the one. It’s usually competition between a few designers, at least a few designers, that are putting up multiple ideas. That’s what we look for, a lot of ideas, quick ideas, and we go from there.

He also noted that the company still prototypes designs in clay, rather than looking at everything in 3D models on computer screens. “The sketching and clay modeling has remained as analog as it ever has been, and we supplement it with the digital era. We supplement it with laser scanning and rapid prototyping, milling…It needs to be done by human hands.”

Whether the crosshair grille long used on Dodge and Ram trucks will remain has been a subject of some controversy on Allpar’s forums.

For more on Ram design, see our interview with designer Greg Howell.

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