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Al Gardner: new dealer chief

by David Zatz on

FCA US today appointed Alistair “Al” Gardner as Vice President of Dealer Network Development, though he will remain in charge of the Chrysler brand. Mr. Gardner is replacing Peter Grady, who will retire on March 31, 2015.

al gardner

Mr. Gardner joined Chrysler Corporation in 1986 and rose through the ranks, taking over from Saad Chehab as head of Chrysler brand in November 2013.

Mr. Grady was also CEO of Maserati North America, leaving that position on January 1, 2015, after presiding over a tripling in sales. An AMC veteran (since 1984), Mr. Grady was put in charge of dealer network development in mid-2009.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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