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Black is the new black

by David Zatz on

Some Web sages noticed that the only interior color available for the Ram Rebel and Laramie Limited was black (this has been true for both generations of Laramie Limited).  With the 2015 Ram 1500 Laramie Limited, even the headliner and pillars are black.

2015 Laramie Limited interior

We asked Ram lead interior designer whether this was due to customer choice or cost, and he said it was partly a matter of being appropriate to the vehicle.

There’s just something about wearing a black suit, just a nice black suit, that your details pop.  I think that’s the thing that we’ve learned over the years, that it’s okay to have a very calming black, very consistent, and then accent it with colors. That’s what we’ve chosen for like you mentioned the Limited; we’ve chosen it for the Rebel that we’re sitting in. It’s appropriate.

Mr. Nagode also mentioned the dirt resistance (to fingerprints) in truck use, as well as customer choice if presented with different options at a lot. However, he also noted that for other vehicles, different colors were more appropriate, particularly in cars such as Charger, Challenger, and Viper. The Laramie Longhorn, he pointed out, comes in either black with brown seats, or in “a frost color” with a warmer brown.

It’s just sometimes the extremes, we tend to kind of limit the choices. Like our Express and Tradesman really only comes in a black environment. And again, that’s perfect for someone that’s going to get it dirty.  …  At the core of our market, we tend to offer more colors, more variations.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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