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Canada by the numbers – Starting with No. 1

by Bill Cawthon on

Dodge-Caravan-Canada
According to numbers released by Desrosiers Automotive Consulting, FCA was the top-selling automaker in Canada last month, beating No. 2 Ford by 3,472 sales and coming in 6,477 sales ahead of General Motors, which beat Toyota to the No. 3 spot by 55 sales.

Looking at year-over-year growth, Chrysler was the top-performing brand, thanks to the Chrysler 200 and a 179.7% increase in Town & Country sales.

Jeep was next; big jumps in deliveries of the Patriot and Wrangler covered a small drop posted by the Grand Cherokee. As was true in the U.S., the Cherokee was the most popular Jeep with Canadian buyers last month.

When it comes to bringing home the bacon, the Ram brand is still the champ. By itself, the Ram pickup accounted for 32.8% of Chrysler Canada’s total sales.

Dodge took a big hit as sales of the Dart, Journey and Durango plunged, wiping out a triple-digit gain in Challenger sales and a 22.6% increase in Grand Caravan deliveries.

Fiat sales fell by more than half in January: sales of the Cinquecento were down by more than two-thirds as just 248 Fiat-badged vehicles were sold last month.

The sharp declines in sales of Dodge and Fiat vehicles isn’t too surprising: Chrysler Canada cars sales fell by 34.7% in January. Car sales made up just 9.7% of of total turnover.

CHRYSLER CANADA SALES: JANUARY 2015 & CYTD
Model Jan-15 Jan-14 Change CYTD 2015 CYTD 2014 Change
Chrysler 200 676 643 5.1% 676 643 5.1%
Chrysler 300 116 142 -18.3% 116 142 -18.3%
Town & Country 593 212 179.7% 593 212 179.7%
Chrysler Brand 1,385 997 38.9% 1,385 997 38.9%
Dart 458 919 -50.2% 458 919 -50.2%
Avenger 6 183 -96.7% 6 183 -96.7%
Charger 213 248 -14.1% 214 248 -13.7%
Challenger 121 53 128.3% 121 53 128.3%
Viper 4 4 0.0% 4 4 0.0%
Journey 1,200 1,950 -38.5% 1,200 1,950 -38.5%
Caravan 3,716 3,030 22.6% 3,716 3,030 22.6%
Durango 177 288 -38.5% 177 288 -38.5%
Dodge Brand 5,895 6,675 -11.7% 5,896 6,675 -11.7%
Compass 205 294 -30.3% 205 294 -30.3%
Patriot 443 303 46.2% 443 303 46.2%
Wrangler 1,183 809 46.2% 1,183 809 46.2%
Cherokee 1,403 1,310 7.1% 1,403 1,310 7.1%
Grand Cherokee 769 791 -2.8% 769 791 -2.8%
Jeep Brand 4,003 3,507 14.1% 4,003 3,507 14.1%
Ram Pickup 5,921 5,542 6.8% 5,921 5,542 6.8%
Cargo Van 409 262 56.1% 409 262 56.1%
ProMaster Van 141 119 18.5% 141 119 18.5%
ProMaster City 46 0 New 46 0 New
Ram Brand 6,517 5,923 10.0% 6,517 5,923 10.0%
Total Chrysler Brands 17,800 17,102 4.1% 17,801 17,102 4.1%
Alfa 4C 6 0 New 6 0 New
Alfa Brand 6 0 New 6 0 New
Fiat 500 148 483 -69.4% 148 483 -69.4%
Fiat 500L 100 113 -11.5% 100 113 -11.5%
Fiat Brand 248 596 -58.4% 248 596 -58.4%
Total Chrysler Canada 18,054 17,698 2.0% 18,055 17,698 2.0%
Total Car 1,748 2,675 -34.7% 1,749 2,675 -34.6%
Total Minivans 4,309 3,242 32.9% 4,309 3,242 32.9%
Total CUV/SUV 5,480 5,858 -6.5% 5,480 5,858 -6.5%
Total Pickup/LCV 6,517 5,923 10.0% 6,517 5,923 10.0%
Total Light Truck 16,306 15,023 8.5% 16,306 15,023 8.5%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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