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FCA gets 2 of Youtube’s Top 5

by Daniel Bennett on

FCA this year used a different strategy for their Superbowl ads than what they have used in the past. Instead of going for very visceral and emotional ads, FCA tried for funny, sexy, open minded, cute, irreverent, and thoughtful.

It appears to have worked for them. Youtube today announced their top 5 AdBlitz Poll ads for ads played during the Superbowl, and FCA scored third and fifth overall out of 65 ads polled. This is also the fifth consecutive year that FCA has had an ad place in the top 3 in the AdBlitz Poll. This is quite a remarkable achievement for the automaker, because no other ad maker in any genre has attained the same results from its Superbowl ads.

https://www.youtube.com/watch?v=JKKlqMs19tU&feature=youtu.be

At number 3 was the cute and irreverent “Wisdom” by Dodge. Featuring centenarians giving us their wisdom, and also showing us how a 2015 Challenger Scat Pack Shaker looks while laying down some good rubber on the road. This ad was a semi-recycled ad that had been used by FCA before, but never in televised spot.

Number 5 was Jeeps “Beautiful Lands”,  FCA’s opening gambit for its new Renegade, which is due to arrive in US dealers in the 2nd quarter of 2015. This open minded and thoughtful ad shows both the origins of this Jeep, and the plans for where it will go. The Renegade is expected to be built on 3 continents, and sold worldwide. This is truly the first world Jeep to come from FCA.

Also shown was the Fiat 500X ad “The Blue Pill“, which was sexy, fun and irreverent. While this ad has placed well in other polls and lists, it did not make the top 5 in the Youtube poll.

Past accolades for FCA in the Youtube AdBlitz poll are “Born of Fire ( Imported From Detroit )” starring Eminem in 2011, “Halftime in America” starring Clint Eastwood in 2012, Ram brands “Farmer” in 2013 starring the nations farmers, and “Americas Import” in 2014 starring Bob Dylan.

 

Dan Bennett was doomed from the start. His parents bought a 1970 Plymouth Road Runner when it was known that he was coming along, and the rest of the story was written from that point forward.
Raised in a Mopar only home, Dan has also been Mopar only. From ’60s, ’70s, and ’80s muscle to current SRTs of various flavors, Dan has owned, and in many cases raced, each of the Mopar brands.
Dan’s real career is as a “parts guy” at a local dealership, but he also is a muscician, computer geek/gamer, avid reader, and general all around seeker of knowledge. His whole working career has been spent in the parts industry, starting in the aftermarket, and now at the dealership level. He took a couple years off and went in a different direction for a bit as a jewelry designer and salesman, and even though he won a design award for a piece, his true calling, automotive, won out in the end.
He has written articles, or has had vehicles that have appeared in Mopar Muscle, Sport Truck, and Truckin’. In various forums and social media, he has made a name for himself as the “Go-to” guy for tech information for all things Mopar. He also has a large background in many forms of racing and engine building, holding at one point a ASE Certified Master Engine Machinist rating. Though he no longer keeps that certification up to date, he is still very active in the engine building side when he has spare time.
To Dan, there is no option to covering the Mopar world, it is an imperative that must be done to keep his world in balance.
You can contact him at (206) 736-7670.


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