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Grand Cherokee wins favor Down Under

by Bill Cawthon on

The Jeep Grand Cherokee was the best-selling vehicle in its class in Australia last year, and a new study released by Roy Morgan Research, Australia’s oldest and best-known market research company, provides some insight as to why.

Jeep-Australia-Web

While Australian car buyers rated fuel efficiency as the most important factor in a car-buying decision, purchasers of SUVs ranked mileage fifth and were more likely to consider a diesel engine than car buyers. More than that, SUV buyers desired a proven track record.

That may have led to the success of Grand Cherokee, which has an available V6 diesel in Australia as well as the US and Europe. Large SUV buyers told Roy Morgan Research they wanted all the extras as standard, and even the base Laredo has a nice list of standard features.

Jordan Pakes, Industry Director – Automotive at Roy Morgan Research, wrote, “The Grand Cherokee continued its prodigious rise over the last few years by moving from the segment’s number-four selling model in 2013 to the top seller in 2014, with 16,582 sales. This is an amazing result, given that Jeep sold only 441 Grand Cherokees in 2010, and is a true testament to the power of a unique and memorable advertising campaign combined with a strong new product appealing to buyers’ various needs.”

Thanks to Stratocharger for the info

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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