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Hellcat allocation clarified, again

by Daniel Bennett on

2015 Dodge Charger SRT Hellcat

It appears that FCA is having problems clearly communicating its Hellcat allocation process to both its dealers and its customers. In an attempt to once again shed some light on the way it works, FCA posted on its blog a re-clarification ( with a flow chart ) of the Hellcat allocation process.

This seems much clearer, and underlines that yes, any dealer can be allocated a Hellcat as long as they meet certain criteria. A sold order ( which would be verified ) would end up being placed in the queue as long as all other criteria are met.

This is good news for those dealers struggling to get a Hellcat for customers that have cash in hand, and are willing to commit to purchasing before the car is built. FCA however did take a slightly admonishing tone with some dealers who are over ordering. There is no way that a small non-performing dealer can sell 20 Hellcats, so don’t try to sell that many to your customers, because you will not get them. One a month ( Either Charger, or Challenger, not both ) will be allocated per dealer, even for sold orders. So effectively, that means a maximum of 12 Hellcats combined per year per dealer based on sold orders only, production restraints withstanding.

hellcatSchedulingFlowchart

There will not be 20,000 Hellcat Chargers or Challengers produced this year, but there will be plenty more than the rumored 1,200. Our estimates put Challenger production totals at over 5,000, and Charger should be able to top 3,000 in this abbreviated launch year. That is 8,000 plus Hellcats to be spread out amongst FCA’s more than 2300 Dodge dealers.

Dan Bennett was doomed from the start. His parents bought a 1970 Plymouth Road Runner when it was known that he was coming along, and the rest of the story was written from that point forward.
Raised in a Mopar only home, Dan has also been Mopar only. From ’60s, ’70s, and ’80s muscle to current SRTs of various flavors, Dan has owned, and in many cases raced, each of the Mopar brands.
Dan’s real career is as a “parts guy” at a local dealership, but he also is a muscician, computer geek/gamer, avid reader, and general all around seeker of knowledge. His whole working career has been spent in the parts industry, starting in the aftermarket, and now at the dealership level. He took a couple years off and went in a different direction for a bit as a jewelry designer and salesman, and even though he won a design award for a piece, his true calling, automotive, won out in the end.
He has written articles, or has had vehicles that have appeared in Mopar Muscle, Sport Truck, and Truckin’. In various forums and social media, he has made a name for himself as the “Go-to” guy for tech information for all things Mopar. He also has a large background in many forms of racing and engine building, holding at one point a ASE Certified Master Engine Machinist rating. Though he no longer keeps that certification up to date, he is still very active in the engine building side when he has spare time.
To Dan, there is no option to covering the Mopar world, it is an imperative that must be done to keep his world in balance.
You can contact him at (206) 736-7670.


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