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January from a FCA perspective

by Bill Cawthon on

January was an impressive month. Not only was it FCA/Chrysler’s 58th consecutive month of sales improvements, it was the industry’s best January since 2001.

Chrysler-200-Perspective-Web

While FCA’s 14.0% sales growth was the smallest of the Detroit 3, it beat last January’s 8.0% gain. In addition, the 14.3% increase in sales of the four Chrysler brands is much better than the 7.6% gain posted last year, when Dodge took a big hit. This year, all the FCA brands beat their year-ago numbers.

FCA’s market share increased slightly, growing from 12.5% to 12.6% of the light vehicle market.

The Chrysler 200 was one of the top ten best-selling passenger cars in January. The Ram pickup was No. 3, not only among pickups, but among all vehicles. The Jeep Cherokee was on the top-ten-trucks list, coming in just ahead of the Ford Explorer. All three were among the top 20 light vehicles in January. The Jeep Grand Cherokee was just outside the list at No. 21.

JANUARY’S U.S. TOP TENS
Cars Trucks
Toyota Corolla 27,357 Ford F-Series 54,370
Toyota Camry 26,763 Chevrolet Silverado 36,106
Nissan Altima 26,408 Ram Pickup 28,618
Honda Accord 21,011 Honda CR-V 23,211
Ford Fusion 19,694 Ford Escape 20,054
Honda Civic 18,699 Toyota RAV4 19,824
Chevrolet Cruze 18,693 Chevrolet Equinox 19,555
Ford Focus 18,478 Nissan Rogue 15,649
Nissan Sentra 14,395 Jeep Cherokee 15,154
Chrysler 200 14,157 Ford Explorer 14,995
Data Source: Manufacturer’s reported sales

Jeep was the top-selling brand of crossovers and SUVs in January, beating Ford by about 3,000 sales. General Motors was the top automaker in the segment and Subaru had the highest average sales per model, but FCA was second in both categories. FCA averaged 7,889 sales per model, while Ford averaged 5,273 and GM averaged 4,991.

CUV/SUV SALES: JANUARY 2015
Brand Sales Manufacturer Sales
Jeep 51,523 General Motors 74,861
Ford 48,589 FCA US LLC 63,108
Chevrolet 42,292 Ford Motor Co. 52,733
Toyota 41,247 Toyota Motor Sales 52,724
Honda 36,187 American Honda 44,085
Subaru 29,074 Nissan North America 32,157
Nissan 27,587 Hyundai-Kia 31,194
Kia 20,409 Subaru 29,074
GMC 19,356 Volkswagen Group 8,774
Data Source: Manufacturer’s reported sales

The Dodge Charger repeated as the runner-up to the Chevy Impala in the full-size car segment and the Dart had a nice jump in sales, posting not only its best January but its fourth-best sales month since it was introduced.

After a big finish to 2014, the Chrysler Town & Country and Dodge Grand Caravan had a small start to 2015, finishing third and fourth, respectively, in the rankings. The Toyota Sienna took the top spot, followed by the Honda Odyssey. FCA still remains the leading minivan manufacturer. None of the minivan models broke the 9,000-sale mark last month.

Sales of the Fiat 500 fell by 107 units while sales of the Fiat 500L rose by 140 units so Fiat brand sales were in the black by 33 500Ls. The 500X should light a fire under Fiat sales when it makes its debut later this year.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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