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Jeep leads brand growth in Europe

by Bill Cawthon on

Jeep-Renegade-Yellow-Web
Jeep brand European sales skyrocketed 164.0% in January, thanks in large part to the new Jeep Renegade. Jeep sales growth outpaced every other brand in the European market and were entirely responsible for Fiat Chrysler Automobiles’ 5.8% increase compared to January 2014.

Jeep’s January market share nearly tripled, zooming from 0.23% in January 2014 to 0.57% this year.

Without Jeep’s 5,880 sales, FCA’s European deliveries would have actually fallen by 0.3%.

FCA this morning reported total European sales of 63,509 vehicles. Market share was down 0.03% from 6.20% in January 2014 to 6.17% last month but it was 60 basis points higher than December 2014.

The Group outpaced the industry in nearly every major European market. January sales were up 11.3% in Italy (versus 10.9% for the industry), 4.0% in Germany (vs 2.6%), 9.9% in France (vs 6.2%) and 45.1% in Spain (vs 27.4%). In the UK, where total deliveries were up 6.7%, FCA sales rose 1.9%.

One big exception was Italy, where registrations rose 10.9%. FCA’s share of its home market fell from 50.67% to 48.34%.

Fiat brand January sales rose 3.6% last month. Market share was 4.61%, down 0.12% from last January. Brand sales came in 9.5% ahead of last year in Italy, 6.1% in France and 54.6% in Spain.

The Fiat 500 and Panda remained the top-selling vehicles in the European A segment. That makes it 25 consecutive months that a Fiat brand vehicle has held the top position. The 14,000 Fiat 500s were delivered while Panda registrations came to 13,000 vehicles.

The 500L led the small MPV segment with nearly 7,800 vehicles sold. Share increased to an all-time high of 24.7%. It took less than a month for the Fiat 500X (currently available only in Italy) to hit the top ten in its segment.

Lancia/Chrysler deliveries were down 18.8% to 5,578 vehicles. In Italy, the Lancia Ypsilon was the fourth best-selling car overall and runner up in the B segment.

Alfa Romeo ended the month with sales totaling 4,000 vehicles, a drop of 11.1%. Home-market sales rose 2.6%

For Ferrari and Maserati, the Group’s luxury brands, combined sales in Europe totaled 660 vehicles, down slightly from January 2014. There were also five Dodge brand vehicle sales, which aren’t reported by FCA Italy.

FCA EUROPEAN REGISTRATIONS JANUARY 2015
Registrations Market Share
Brand Jan-15 Jan-14 Change Jan-15 Jan-14 Change
Fiat 47,377 45,743 +3.6% 4.61% 4.72% -0.12%
Lancia/Chrysler 5,578 6,868 -18.8% 0.54% 0.71% -0.17%
Alfa Romeo 4,009 4,508 -11.1% 0.39% 0.47% -0.08%
Jeep 5,880 2,227 +164.0% 0.57% 0.23% 0.34%
Maserati, Ferrari, Dodge 665 686 -3.1% 0.06% 0.07% -0.01%
FCA Group 63,509 60,032 +5.8% 6.17% 6.20% -0.03%
Italy Total 131,385 118,465 +10.9% 12.77% 12.23% 0.54%
Europe Total 1,028,760 968,451 +6.2%
Data Sources: ACEA; FCA Italy

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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