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Mexican sales up

by David Zatz on

With four new launches in January, Chrysler de México reported a sales increase of 11% over January 2014, to 8,129 sales. Both Chrysler and Jeep had their best Januarys since 2009.

The new cars launched were Dodge Vision and Dodge Attitude, Mitsubishi Mirage, and Fiat Uno (Chrysler is the Mexican distributor for Mitsubishi). Attitude is a Mitsubishi and Vision is a Fiat. The company sold 274 Visions in its first month; Attitude did not arrive early enough for any sales but may have gained some attention.

mx-salesChrysler sales rose by 41%, Jeep rose by 29% (to 2,345), and Dodge sold 1,790 cars with Charger, Challenger, and Durango increasing.  Ram increased by 34% with the Mexico-only Ram 4000 growing 20%. Ram 700, essentially a rebadged Fiat Strada, led its segment with 394 sales.

Fiat and Alfa Romeo together had 768 sales, mostly Fiats. The 500 had 422 sales, the best January in its history, and the new Uno sold 225 in its first month.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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