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Mopar Easter eggs

by David Zatz on

Allpar spoke with Ram interior design chief Ryan Nagode about  “Easter eggs” — little emblems or themes that aren’t obvious at first but show up under closer inspections, common in software but less common in cars.

ram headlight easter egg

According to Mr. Nagode, the tradition of using Easter eggs started with his boss, Klaus Busse. “We started it with the Jeeps. The 2011 Wrangler, we started doing some cool things. We did a little . . . some little stuff in the frit with the little Willys going up the side of the frit and the Jeep grills and the headlamps and stuff.”

He said it was easier to do the Easter eggs with Jeeps, adding coordinates of trails and the Arctic Circle and such; “some things that maybe gets people interested and it’s not so blatant. It’s something someone has to go back and type those coordinates and see where it’s at.” He also noted that the Jeep Cherokee uses the 1941 Willys as the parallel-parking vehicle in the electronic display.  He noted that they tell where some of them are, but leave others to customers to find out.

The Ram Rebel, for example, has the tire tread pattern echoed in the seats and the stereo background, and various trucks have the Ram logo and name embedded in the headlight assemblies. Mr. Nagode said the motifs have a practical aspect: “I think it’s a thing that brings personality to the interior and to the car in general. There’s a little bit of a connection. ”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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