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Mopar sales boost: mostly retail

by David Zatz on

The January sales boost enjoyed by “Mopars” in January 2015 took place without changing the retail/fleet mix, according to figures released by Automotive News today.

fleet salesFord led the nation in the percentage of vehicles sold to fleets, as well as the absolute number of fleet sales (though by just 500). Ford sold 28% of their vehicles to fleets, while GM sold 26% to fleets, and FCA US sold 22% to fleets.  Fleet sales vary from “keeping the factory busy” to being quite profitable.

Nissan has been increasing fleet sales, partly due to the cheap Versas in rental fleets and partly due to the success of its commercial vans. It leads Japanese brands in fleet sales by a large margin, selling 18,000 vehicles (19% of total sales) to fleets, roughly even to its January 2014 percentage. GM and Ford both increased the percentage of fleet sales this January, versus last January, while FCA US stayed stable.

Of the majors, the company least reliant on fleet sales has long been Honda, with a steady 98% of its sales at the retail level. This is partly because they have no work trucks in their lineup.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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