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More Canadian growth

by David Zatz on

Chrysler Canada announced its 62nd consecutive month of year-over-year sales growth, continuing the longest sales streak in the Company’s history.

January sales rose from 17,698 in 2014 to 18,054 in 2015, a 2% increase. CEO Dave Buckingham credited Jeep, Ram, and minivans.

canada-sales

Jeep sales shot up by over 14%, from 3,507 to 4,003 in January 2015.  Wrangler gained 46% to 1,183 sold; Cherokee outsold Wrangler, with 1,403 sales, an increase of 7% (both set monthly records).

Ram claimed 6,517 sales, dwarfing any other brand and showing a 10% increase over January 2014. That number includes 5,810 pickups, a 7% increase over January 2014; the remainder of sales were vans, now including ProMaster, and chassis cabs.

The domestic Dodge Grand Caravan remains by far Chrysler’s best selling minivan; combined figures for Dodge and Chrysler was 4,309 sales, outpacing the entire Jeep brand, a 33% rise. There has been some controversy over whether Chrysler Canada would follow the US in dropping the Grand Caravan, and the impact that would have on sales.

January 2014 January 2015 Increase January Record?
Total 17,698 18,054 2% Yes
Ram pickups 5,433 5,810 7% Yes
All Rams 5,923 6,517 10% Yes
Jeep Cherokee 1,310 1,403 7% Yes
Jeep Wrangler 809 1,183 46% Yes
All Jeeps 3,507 4,003 14% Yes
Chrysler 200 633 676 7% Yes
Minivans 3,242 4,309 33% No

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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