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On the Laramie Limited grille

by David Zatz on

Two new Ram grilles have surfaced recently: the Ram Rebel and the new Laramie Limited, shown for the first time today.  Both have jettisoned the crosshair grille, arguably launched in the 1930s, and displayed the Ram name prominently within the grille.

According to the lead Ram exterior designer, Greg Howell, the main inspiration for this grille is a piece of furniture and the desire to showcase the Ram name.  He said that numerous designers produced sketches of grilles that could echo the design theme of the furniture; the one chosen tied in the headlights and the Ram name, which on this particular trim line replaces “the animal” (the original Dodge truck logo, a ram’s head).

Allpar will post a full interview with Mr. Howell next week.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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