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Readers: grille not that bad

by David Zatz on

Ram 250 laramie limited

When the Laramie Limited was first shown, many wrote that it was, in essence, hideous. But a survey of 400 randomly chosen Allpar readers shows it probably is not that bad — keeping in mind that many are not Ram buyers.  All, though, were responding from the US.

461 readers responded to the question, “When are you likely to buy a Ram truck?” Of that group, one third said “never” and nearly as many, 29%, said “in more than three years out.” Of the remainder, most (nearly a quarter of the total) said they would probably buy in 1-3 years.

Ratings for Ram Rebel and Ram Laramie were fairly similar, with a small number more likely to say that the Laramie Limited grille was much worse than current designs. In both cases, only a small number of people said they liked the new design much better.

Overall, the results are not great, but are also not bad since the trucks do look better in person, and the on-line hyperbole would lead one to believe that the average would be somewhere around 1.0 — not, as it is, 2.5 for Rebel and 2.3 for Laramie Limited (on a scale of 1 to 5, where 5 is best).

If we kick out the people who are never going to buy a Ram only, which seems to make sense, we get similar results, albeit in a different format since we had to download the data and run it ourselves. The results are both more negative, in that more people said “much worse” for both designs, and more positive, in that more people said “much better” for both designs.

Urban, rural, and suburban respondents had similar views on Rebel, while rural respondents had a higher regard for Laramie Limited.

Those who found the survey on the Chicago Auto Show page, which had numerous photos of the Laramie Limited, found that car far more attractive (mean of 2.95) than those who answered from the forums (2.42) or news (2.48) pages.  For Rebel, no such effect was found; Rebel was only pictured once in the Chicago page. Thanks to dejoyrad for the idea. See the forum discussion.)

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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