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Renegade hot in Europe

by Bill Cawthon on

Jeeps-Army-Renegade-Web

While January European registration figures won’t be released until tomorrow, it’s already a safe bet to assume the new Jeep Renegade will be one of the best-sellers for FCA Italy.

December by-model figures show the Italian-built Renegade was the hottest Chrysler Group vehicle, outselling all other Jeep models combined and easily outpacing the various Chrysler and Dodge brand vehicles, even when the Lancia Flavia, Thema and Voyager are included in the total.

The figures below include Chrysler-built vehicles sold under the Fiat and Lancia brands.

EUROPEAN SALES OF CHRYSLER GROUP VEHICLES
Model Dec-14 Dec-13 Change FY 2014 FY 2013 Change
200/Flavia 22 84 -73.8% 385 497 -22.5%
300C/Thema 38 88 -56.8% 241 401 -39.9%
Voyager/Town & Country 372 254 46.5% 4,140 3,858 7.3%
Other 0 3 N/A 24 19 26.3%
Total Chrysler 432 429 0.7% 4,790 4,775 0.3%
Freemont 1,192 1,146 4.0% 17,417 18,900 -7.8%
Other Dodge 279 101 176.2% 990 553 79.0%
Total Dodge 1,471 1,247 18.0% 18,407 19,453 -5.4%
Renegade 3,626 0 NEW 7,768 0 NEW
Compass 189 451 -58.1% 4,835 6,574 -26.5%
Patriot 24 0 N/A 58 14 314.3%
Wrangler 427 462 -7.6% 5,303 5,612 -5.5%
Cherokee 1,082 21 5052.4% 8,618 425 1927.8%
Grand Cherokee 1,223 1,304 -6.2% 13,784 11,411 20.8%
Other 0 3 N/A 24 19 26.3%
Total Jeep 6,571 2,241 193.2% 40,390 24,055 67.9%
Grand Total 8,474 3,917 116.3% 63,587 48,283 31.7%

Note: Dodge brand vehicles are not sold through FCA Italy. They are sold through gray market importers. Popular Dodge models in Europe are the Durango and Challenger.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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