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Super Bowl ad effectiveness

by David Zatz on

USA Today’s Super Bowl Ad Meter’s results are out today, and FCA has taken the top two auto spots. “The Fiat 500X Blue Pill,” which was #3 overall, was the top rated auto ad. It was followed by Dodge’s “Wisdom,” which was #6 overall.  Jeep®’s “Beautiful Lands” was far below, #15 overall and #5 in autos.

Chrysler has been consistently producing top-rated ads; the most effective was likely the first “new Chrysler” ad, showing Eminem driving through Detroit.

For full reporting, including traffic and social media gains, see our 2015 Super Bowl ads page.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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