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Super Bowl ad effectiveness

by David Zatz on

USA Today’s Super Bowl Ad Meter’s results are out today, and FCA has taken the top two auto spots. “The Fiat 500X Blue Pill,” which was #3 overall, was the top rated auto ad. It was followed by Dodge’s “Wisdom,” which was #6 overall.  Jeep®’s “Beautiful Lands” was far below, #15 overall and #5 in autos.

Chrysler has been consistently producing top-rated ads; the most effective was likely the first “new Chrysler” ad, showing Eminem driving through Detroit.

For full reporting, including traffic and social media gains, see our 2015 Super Bowl ads page.

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