StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Super Bowl ad effectiveness

by David Zatz on

USA Today’s Super Bowl Ad Meter’s results are out today, and FCA has taken the top two auto spots. “The Fiat 500X Blue Pill,” which was #3 overall, was the top rated auto ad. It was followed by Dodge’s “Wisdom,” which was #6 overall.  Jeep®’s “Beautiful Lands” was far below, #15 overall and #5 in autos.

Chrysler has been consistently producing top-rated ads; the most effective was likely the first “new Chrysler” ad, showing Eminem driving through Detroit.

For full reporting, including traffic and social media gains, see our 2015 Super Bowl ads page.

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.