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Chrysler brands grow 10% in Mexico

by Bill Cawthon on

FCA México reported that sales of the four Chrysler brands grew 10% in February.


The Chrysler Town & Country led Chrysler brand sales to a 42% sales increase last month. The Town & Country accounted for 59% of all Chrysler deliveries.

Dodge brand sales were down 60 units last month, a 3% drop compared to February 2014.

Challenger sales rose 18% marking the muscle car’s best February in Mexico since 2009.

The Dodge Attitude, a rebadged Mitsubishi Mirage, posted 896 sales, making it the brand’s best-selling model. The Dodge Journey was second with 881 sales.

Dealers in Mexico sold 244 Dodge Visions, an new in-house rebadge of a Fiat Siena that replaced the Hyundai-built Dodge I10 this year.

Jeep brand sales rose 11% to 1,880 units. Wrangler deliveries jumped 15% to 248 units, the Wrangler’s best February in Mexico since 2008. Cherokee sales were strong with 452 units, second only to the Patriot’s 461. Dealers sold 419 Grand Cherokees last month, a 1% increase.

Total Ram brand sales were up 35%, compared to February 2014, with 1,249 units sold. The Fiat Strada-derived Ram 700 was the most popular model with buyers who bought 551 of the small pickups.

Brand Feb-15 Feb-14 Change
Chrysler 334 235 42%
Dodge* 2,234 2,294 -3%
Jeep 1,880 1,700 11%
Ram 1,249 928 35%
Total Chrysler Brands 5,697 5,157 10%
*Dodge brand sales include cars made by other manufacturers

Fiat brand sales were up 28% last month as the new Uno hit dealer showrooms.

Total FCA México sales rose 19% to 7,877 units thanks to a 67% surge in sales of Mitsubishi vehicles (FCA México distributes the Mitsubishi line). The big mover for Mitsubishi was the L200 pickup, the newest generation of which will share its platform with a new pickup being added to the Fiat Professional lineup in 2016. The original version of this truck was sold in the U.S. as the Dodge Ram 50 and Plymouth Arrow pickups.

Chrysler Brands by Model Feb-15 Alfa, Fiat & Mitsubishi Feb-15
Chrysler 200 136 | Alfa Romeo MiTo* 3
Chrysler 300 2 | Alfa Romeo Giulietta* 3
Town & Country 196 | Total Alfa Brand 6
Total Chrysler 334 | Fiat 500 432
Dodge I10 (Hyundai I10 – Disc.)* 2 | Fiat 500L 0
Dodge Attitude (Mitsubishi Mirage)* 896 | Fiat Uno* 265
Dodge Vision (Fiat Siena)* 244 | Fiat Palio Essence* 39
Dodge Avenger 1 | Fiat Palio Adventure* 66
Dodge Dart 39 | Fiat Ducato* 20
Dodge Challenger 60 | Total Fiat Brand 822
Dodge Charger 24 | Total Fiat Brands 828
Dodge Durango 86 | Total FCA Brands 6,525
Dodge Journey 881 |
Dodge Viper 1 |
Total Dodge 2,234 |
Jeep Compass 299 |
Jeep Grand Cherokee 419 |
Jeep Liberty 1 |
Jeep Cherokee 452 |
Jeep Patriot 461 | Mitsubishi Feb-15
Jeep Wrangler 248 | Mitsubishi Mirage 264
Total Jeep 1,880 | Mitsubishi Lancer 202
Ram ProMaster 22 | Mitsubishi ASX 160
Ram Ram 700* 551 | Mitsubishi Outlander 92
Ram Pickup 394 | Mitsubishi Montero 43
Ram 4000* 282 | Mitsubishi L200 591
Total Ram 1,249 | Total Mitsubishi 1,352
Total Chrysler Brands 5,697 | Total FCA México 7,877
*Not sold in U.S.A. or Canada



Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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