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Chrysler sales up in February

by Bill Cawthon on

FCA US sales rose nearly 6% in February, to 163,586 vehicles — slightly below analyst expectations of 8.3% growth. That said, February 2014 was a tough act to follow: Jeep sales rocketed up 47% while Ram sales rose 28% in February 2014.

FCA-0215-Chart-Web

This marks the 59th consecutive month of year-over-year sales growth, and the company’s best February since 2007.

Jeep’s 21% increase was the largest of any FCA US brand and set a February record for the brand.

The Chrysler 200’s 31% jump drove the brand’s growth for the month as sales of the 300 and Town & Country fell slightly.

Sales of current Dodge car models (Challenger, Charger, Dart and Viper) rose 32%, but the decline in sales of the discontinued Avenger and a big drop in the Grand Caravan and Durango left Dodge in the red.

All Jeeps posted healthy increases, led by a 59% explosion in sales of the Patriot, which recorded its best sales month ever.

Ram had another good month, including a triple-digit jump in sales of the Ram ProMaster and good sales for the Ram Cargo Van.

Eight FCA vehicles set February sales records: Jeep Cherokee, Wrangler and Compass, Dodge Challenger, Fiat 500L, Chrysler 200, Ram ProMaster, and Ram Cargo Van.

FCA US finished the month with an 85-day supply of inventory (577,277 cars and trucks).

US SALES: FEBRUARY 2015 and YEAR TO DATE
Model Feb 2015 Feb 2014 Change YTD 2015 YTD 2014 Change
200 15,805 12,046 31.2% 29,962 22,958 30.5%
300 4,356 4,488 -2.9% 7,548 7,633 -1.1%
Town & Country 8,341 8,696 -4.1% 14,385 15,752 -8.7%
Chrysler brand 28,502 25,230 13.0% 51,895 46,343 12.0%
Dart 7,407 4,888 51.5% 15,543 9,939 56.4%
Avenger 219 8,189 -97.3% 461 12,984 -96.4%
Charger 10,365 8,940 15.9% 17,390 14,140 23.0%
Challenger 5,255 3,694 42.3% 9,847 6,152 60.1%
Viper 64 44 45.5% 125 91 37.4%
Journey 7,719 7,963 -3.1% 14,760 13,899 6.2%
Caravan 6,293 10,570 -40.5% 10,958 17,860 -38.6%
Durango 4,793 5,456 -12.2% 8,378 9,584 -12.6%
Dodge 42,115 49,744 -15.3% 77,462 84,649 -8.5%
Compass 4,669 4,354 7.2% 8,986 8,422 6.7%
Patriot 10,280 6,466 59.0% 17,843 12,043 48.2%
Wrangler 12,911 10,640 21.3% 24,594 20,193 21.8%
Cherokee 14,026 11,795 18.9% 29,180 22,300 30.9%
Grand Cherokee 13,756 12,691 8.4% 26,562 24,898 6.7%
Jeep 55,642 45,946 21.1% 107,165 87,856 22.0%
Pickup/CC 31,298 29,303 6.8% 59,916 54,374 10.2%
Cargo Van 940 581 61.8% 2,041 936 118.1%
ProMaster 1,627 597 172.5% 3,207 1,204 166.4%
ProMaster City 126 0 NEW 219 0 NEW
Ram 33,991 30,481 11.5% 65,383 56,514 15.7%
Chrysler Brands 160,250 151,401 5.6% 301,905 275,362 9.6%
Alfa Romeo 4C 47 0 New 144 0 New
Fiat 500 2,333 2,664 -12.4% 4,719 5,157 -8.5%
Fiat 500L 956 801 19.4% 1,825 1,530 19.3%
Fiat Brand 3,289 3,465 -5.1% 6,544 6,687 -2.1%
Total  163,586 154,866 5.6% 308,593 282,049 9.4%
CARS 45,851 44,953 2.0% 85,739 79,054 8.5%
TRUCKS 117,735 109,913 7.1% 222,854 202,995 9.8%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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