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Chrysler, Fiat working together more

by David Zatz on

Ryan Nagode

Longtime DaimlerChrysler/Chrysler Group/FCA US designer Ryan Nagode told Allpar that Chrysler and Fiat were working together more on certain components and designs, while keeping their overall looks separate.

Since the merger of Fiat and Chrysler we’re starting to be more global … you’ll start to see more similarities between what we’re doing. We’re trying to be conscious about the extra work, making sure that we spend the time in doing the main surfaces and all that type of stuff. I think that’s something we’ve learned internally is to create some of these — like the door/window switches, the climate control — to do it well one time, and don’t mess with it. You can restyle it, retheme it, but don’t fix it if it ain’t broken.

Mr. Nagode was clear that final responsibility for the look and feel of Ram, Jeep, Dodge, and Chrysler vehicles was still in Auburn Hills, while Fiat, Alfa Romeo, Maserati, and Ferrari are still centered in Turin. Different vehicles have different levels of intervention, with Fiat working with American designers on color palettes and such for cars such as 500L, 500X, and 500.

For more, see our full interview with Ryan Nagode.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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