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Dodge is back for “Furious 7”

by Bill Cawthon on

Dodge has partnered with Universal Pictures and Atlantic Records on “Furious 7,” the latest installment of the “Fast and Furious” series, which opens in theaters April 3, 2015.


The film features Vin Diesel, Dwayne Johnson and the late Paul Walker with a supporting cast of nearly 30 Dodge, Jeep and other FCA vehicles.

Dodge has launched a new marketing program including television spots and product placements in Atlantic Records videos of the movie’s soundtrack. The soundtrack will be available on March 17 and can be pre-ordered now from Apple iTunes.

Among the cars with starring roles are a Candy Red 2015 Dodge Charger, driven by Dom Toretto (Vin Diesel); Letty Ortiz’s (Michelle Rodrigues) Sublime Green and Black 2015 Dodge Challenger R/T; and an armored 2015 Jeep Wrangler Unlimited driven by Tej Parker (Chris “Ludacris” Bridges).

More high performance Dodges – including the Challenger SRT Hellcat, Charger SRT Hellcat, and Viper GTS – are featured in the Atlantic music videos.

Working the Doner agency, Dodge created new TV ads to promote “Furious 7,” including a national spot that first aired last night.

Dodge fans can visit the website to learn more about the heroes, villains and cars. The site includes movie stills and information about the Dodge Challenger SRT Hellcat, Charger SRT Hellcat, Charger R/T Scat Pack and Charger 392 HEMI Scat Pack Shaker.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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