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Express Lane expands, goes solo?

by David Zatz on

Mopar CEO Pietro Gorlier said that the Express Lane program, which provides 20-minute oil change within Chrysler dealers — slashing paperwork time — had expanded to over a third of the dealer network, and was now at 854 dealerships.

Express Lane

At the Chicago Auto Show, Mr. Gorlier told Allpar that dealers who installed Express Lanes saw a 20% boost in business, gaining customers who did not want to wait an hour or two for routine maintenance.  He led the creation of the program in 2009.

Mopar’s CEO also said that the next step was standalone facilities:

We’re working on a few projects where the dealer will open an express lane facility that is dedicated to express service. That will give two advantages to the dealer. First of all, additional coverage within [the dealer’s] territory. … it will allow an expansion of the capacity, the service capacity of the dealer, with limited investment because it’s not as expensive as opening up a full service.

. . . there’s a bit of reluctance from the dealers. However, having grown for 58 months, consecutive months of growth of sales in the US, … we obviously are putting more cars on the road, so this is a fast, efficient way to grow. See the full story.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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