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FCA dumps cash onto hoods

by David Zatz on

For years, Chrysler has been promising to cut back on incentives. With retail sales growing and products getting more competitive, one would think the days of huge rebates — made popular by Chrysler under Lee Iacocca — were over.

They’re not.


Even brand new cars are now sporting massive rebates. Buyers of the newly revised 2015 300C can get $2,500 off; if you want to the 2014, and can find one, that number goes up to $5,000 on some models. The Town & Country minivan and the new 200 both have discounts up to $2,500. The 300 is set at $1,500.

Similar rebates apply to other cars and trucks. There are rebates running over $2,000 on various Journeys, Chargers, Caravans, 500s, 500Cs, 500e, Patriots, Compasses, and Ram pickups (all capacities) — for the 2015 model year.

Other cars and trucks with rebates running over $1,000 on all or select trims include the Dart, Challenger, 500L, Cherokee, Ram Cargo Van, and ProMasters (the entire line except City). For whatever reason, even the ProMaster City, which is barely on dealer lots, is discounted by $500, as is the supposedly capacity-constrained 2015 Grand Cherokee (Durango is $750 off). It leads one to wonder what “capacity constrained” really means.

Missing from the list are the Viper, recently price-cut by $15,000, and the Jeep WranglerSource: Automotive News. Rebates are good through March 31.  Automotive News‘ Larry Vellequette wrote in an editorial that March 30-31 are likely to provide further deals to keep the sales momentum up and avoid breaking a chain of year-over-year sales gains.

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