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Mopar chief urges weekend hours for dealers

by David Zatz on

Mopar CEO Pietro Gorlier urged dealers to open their service departments on weekends, while speaking with Allpar at the Chicago Auto Show.

Mopar Chrysler 300 grille.  Pietro Gorlier, President

He pointed out that 58 months of continuous growth (now 59) is putting more cars on the road, and that Express Lane is both taking up a bay or two (among participating dealers) and bringing in more customers — some of which lead to repairs being done.

He said,

You have many ways of expanding capacity. You can expand your hours of work and hours of operation; you can become more efficient; you can do 24/7.

I come from the truck business, where 24/7 is the norm, because during the day they need to travel, deliver material, deliver goods, etc. So when they need service, they need servicing during the night, not during the day. … 24/7 Saturday/Sunday is the norm. …

dealership repair bay

When I came aboard in 2009, less than 60% of our dealers were open for service on Saturday. Now we are more than 80%. And I want to get to a bigger number, but I think we made a 30% increase of the dealers that are open Saturday. I think it is a normal business day for everyone, so why shouldn’t it be for the dealers?

Mr. Gorlier pointed out that one way to quickly increase capacity is to do repairs on Saturday and Sunday. While dealers may have problems finding seasoned mechanics to work these days in the short run, their shifts could still be five days (but alternating), and the company is cooperating with many schools to train more mechanics.

For more, see our full discussion with Mr. Gorlier

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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