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Not all dealers seeing Hellcat demand

by Patrick Rall on

Last week, we talked with several dealerships who made it clear that interest in the 2015 Dodge Charger and Challenger with the supercharged Hellcat Hemi was still going strong. Those dealerships had all sold Hellcat Challengers, with more standing orders and more Hellcat cars en route to the dealership.

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They all had people coming in to ask about a Hellcat car with some regularity, with some people being legitimately interested in buying a car, and others checking out the already-legendary Mopar muscle cars. However, we have since spoken with another dealership representative who explained that not all dealerships are seeing the high rate of interest in the Hellcat cars.

I spoke with Lee Fogel, Internet/Digital Media manager for Zimmer Chrysler Dodge Jeep Ram in Florence, Kentucky. He explained to me that his dealership had strong early interest on the 2015 Dodge Challenger SRT Hellcat, with two having been delivered and sold already. Zimmer also has two more Hellcat Challengers that have been pre-ordered, so based on the early rush, this Kentucky dealership will end up selling four 707 hp Challengers. He provided the following photos of the TorRed and Sublime Hellcat Challengers sold by Zimmer with their happy new owners.

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However, Fogel also said that interest in the Hellcat Challenger at their dealership has faded a bit since those initial orders were placed. Customers are still interested in talking about the 707hp Challenger, but those folks aren’t interested enough to place an order. Also, Fogel told us that they have only had one inquiry on the Hellcat Charger.

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After speaking with Lee Fogel, I spoke with one other dealership representative, who asked to remain nameless, who has seen a similar decline in Hellcat Challenger interest in the northern Midwest. While most of the dealerships with whom we spoke are seeing continued strong interest in the Hellcat models, it appears that not all dealers still have buyers lining up for the 707 horsepower Mopar muscle cars.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.


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