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Ram’s Texas Ranger concept

by Bill Cawthon on

This morning, Ram took the wraps off the new Texas Ranger concept truck at the Dallas-Fort Worth Auto Show. Based on the Laramie Longhorn, it showcases Ram’s partnership with the Lone Star State’s legendary law-enforcement agency and the Texas Ranger Hall of Fame and Museum.

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The Ram 1500 Texas Ranger edition concept truck has Texas Ranger badging and replicas of the Mexican silver five-peso coins from which they are made. Large five-pointed milled-aluminum star-in-circle emblems are mounted to the front fenders, and a third badge is on the truck’s tailgate. Each center cap of the polished-aluminum 20-inch wheels also gets a Texas Ranger badge. Colors are white and silver, matching the Rangers’ white hats and silver badges.

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The interior uses Canyon Brown and Tan leather, with tooled-metal details including four Mexican five-peso silver coins in the wooden portions of the door bolsters. The front doors have the “heads” side while the rear doors contain the “tails” side.

Ram-TXRanger-3-WebThere’s also a milled-aluminum Texas Ranger instrument panel badge, a badge drawn into the leather console lid, emblems sewn on and etched into leather seat badges, and on the gauge cluster splash screen and UConnect backdrop.

Inspired by  the stocks on Rangers’ rifles, the interior has stained open-pore walnut wood trim  throughout the cabin, including the new console tambour door.

The console has  a vault with a combination lock for backup gun, ammunition, or other items of value and the Ram-exclusive Ram Box storage system is ideal for rifles, shotguns and other tools of the trade.

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While the Ram Texas Ranger edition unveiled today is strictly a concept, building awareness for the Texas Rangers Hall of Fame and Museum, Ram would not rule out actual production — without committing to any time frame or cost.  Ram CEO Bob Hegbloom talked about it on YouTube.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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