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Chrysler/FCA market share, worldwide

by David Zatz on

The former Chrysler’s market share fell in Canada and stayed constant in the United States, according to today’s investor report from FCA.

Total FCA share in the United States — dominated heavily by Chrysler — stayed constant from the first quarter of 2014 at 12.5%, while Canadian share fell from 16.6% to 16.4% — possibly due to the temporary shutdown of the Windsor, Ontario minivan plant, which is being renovated.


Overall, FCA’s market share in Latin America fell from 22.7% to 19.7%. In Europe, it rose from 6.0 to 6.2%. In these regions, Chrysler brands, including Jeep, play a small role.

The company recently launched the new Chrysler 200 in South Korea, where FCA has a total market share of 0.5% (up slightly from 0.4%). In the major Asia-Pacific nations, Fiat Chrysler’s only serious market share is in Australia, where it stands at 4.0%, up from 3.8%; other shares are 0.8% in China (steady), 0.3% in India (down from 0.6%), and 0.3% in Japan (steady).  Literally half of FCA sales in the Asia-Pacific region are from Jeep now; while Fiat sales are driven by the Dart-based Viaggio and the Grande Punto. The Dodge brand is driven by the Journey.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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