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Defining Ram Commercial

by David Zatz on

Ram’s five year plan, as presented last year, shows a dividing line between Ram and Ram Commercial, bringing some to ask — what’s the difference? Ram pickups show up in both places.

Today, posted an interview with Ram CEO Bob Hegbloom which explains the difference, and it’s mainly one of splitting up the current product line. The chassis cabs are all commercial — retail buyers are unlikely to choose a cab and chassis with no bed — while the 1500 and 2500/3500 pickups have some models that are “Ram Commercial,” aimed at fleet buyers, and others that are just plain “Ram,” aimed at retail.

To quote Mr. Hegbloom,

Bob Hegbloom, Ram CEO (smaller)… a Ram 1500 [has] a Tradesman edition that caters to the commercial-oriented customer. It will deliver on capability, functionality that a commercial-oriented customer will look for and expect in his pickup truck without all of the appointments that a retail-oriented customer would look for.

Those individuals will look for vinyl flooring if it’s a standard cab, crank windows, and basic interior appointments. But on the exterior, they’ll look for trailer tow package, spray-in bed liner, the integrated hitch. Those are the things that will make a difference between a commercial-oriented Tradesman and a retail-oriented package.

We have taken our product portfolio and aligned it to the customer needs.

For the full story, see the original interview.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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