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“Drive Proud” officially debuts

by David Zatz on

Long after Allpar News reported on the “Drive Proud” campaign, and days after Chrysler chief Al Gardner told about it, Chrysler has issued a press release noting its debut.

FCA’s chief marketing officer, Olivier Francois, who spearheaded the original “Imported from Detroit” series and other campaigns which focused on pride and overcoming adversity, said that Chrysler “celebrates the entrepreneurial spirit of Americans who refuse to give up, dedicate themselves to a craft and have the guts to turn dreams into reality.” He said that the latest ad saw “nobility not as a birthright but an earned designation.”

2015 Chrysler 300

Featured in the series are Becky Hammon, the first full-time female NBA assistant coach; Alexis Ohanian, Reddit cofounder; Mercedes Yvette, of The Gilded Fox; Lynn Le, founder of Society Nine; restaurant owner Caroline Styne; furniture designer/entrepeneur Nolen Niu; hoteliers Avi Brosh and Andrew Sasson; photographer Kwaku Alston; jewelry designer Tiffany Schrade; novelist Smith Henderson; gambler Phil Ivey; and martial arts studio owner Shawn Williams.

The company announced three additional 30-second television ads in the campaign, which will run through June on television, digital media, and print, created with Wieden+Kennedy Portland.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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