StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Hornet Returns, Grand Wagoneer Trademarked

by David Zatz on

Fiat Chrysler has trademarked two old names, both from the AMC side of the house: Hornet and Grand Wagoneer.

While Grand Wagoneer has all but been made official — complete with the unnecessary “Grand,” used only briefly in the Wagoneer’s long run — Hornet is a minor surprise, and a puzzler. The name was applied by AMC to their compact car, and later used on a small “Dodge” car that was to be engineered and produced by a different company.

A Dodge Hornet could be something smaller than Dart, a replacement for the Dodge Avenger, or a variant (coupe, hatch, crossover) of a future rear wheel drive Dodge Avenger. The latter may be most likely, given Alfa Romeo’s plans to make large complete product line mainly out of a single flexible mid-engine platform and architecture, which FCA CEO Sergio Marchionne has already said will be shared with Dodge. (Chrysler is likely participating in development as well, though given the desire to make Alfa Romeo a premium brand untainted by mainstream American engineers, this would not be publicly announced.)

The Hornet name could also be used by Chrysler, instead of the prosaic “Chrysler 100.”

Steven St. Laurent notified Allpar of the filings two days ago.

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.