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Ram 2500, chassis-cab market shares

by David Zatz on

The market share for Ram 2500 has grown since the pickup has swapped out its industry-standard rear leaf springs for a Jeep-based link/coil suspension, said brand CEO Bob Hegbloom in an interview posted yesterday.

The market share of the Ram 2500, which is rarely discussed, grew from 20% to 24% from January 2014 to January 2015.

The chassis cabs’ (Ram 3500, 4500, and 5500, excluding ProMaster) market share was roughly 27%, according to Mr. Hegbloom, for class 3-5 chassis cabs. Chassis cab sales are reported by Ram along with pickup trucks.

Ram 2500 has been praised for its handling and ride, thanks to the link/coil setup, which has not compromised capacity (using SAE standard testing). The chassis cabs boast numerous upfitter-friendly features, such as having the wiring below the frame rails, and can be used as the basis for dump trucks, tow trucks, and other specialty vehicles.

For the full story, see Allpar’s Bob Hegbloom (Ram CEO) interview.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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