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Renegade leads Jeep surge in Europe

by Bill Cawthon on

The Renegade led another explosive month for Jeep in the European market. Jeep sales skyrocketed 214% in March, according to today’s report from the European Automobile Manufacturers Association (ACEA).

Jeep’s growth streak has now run for 17 consecutive months, and, while it started from very small sales, the increase is far outpacing any other brand in European.

Jeep-Renegade-LogoBack-Web

The achievement is even more significant considering that sales growth in March 2014 was 45%.

9,256 new Jeeps were delivered last month, with the compact Renegade accounting for about 5,500, or 59% of the total. In 2014, the year that Jeep passed a million worldwide sales, March European deliveries totaled just 2,951.

Jeep rose from a 0.2% share of the European light vehicle market in March 2014, to a 0.6% share in March 2015.

Jeep reported strong growth in all of the major European markets. Registrations were up 249% in Italy; 113% in Germany; 860% in France; 397% in Great Britain and 260% in Spain.

As a group, Fiat Chrysler Automobiles brands posted a 16% increase last month, well ahead of the total market’s 11% increase. The Fiat 500 family (500, 500L, 500X) brought in 54% of all Fiat brand sales. There were about 5,000 registrations of new 500X, the Renegade’s sibling.

FIAT CHRYSLER EUROPEAN REGISTRATIONS MARCH 2015
Brand Mar-15 Mar-14 Change Q1/2015 Q1/2014 Change
Jeep 9,256 2,951 +213.7% 21,511 7,404 +190.5%
Fiat 74,894 65,889 +13.7% 171,129 158,017 +8.3%
Lancia/Chrysler 6,274 7,822 -19.8% 17,800 20,311 -12.4%
Alfa Romeo 6,261 6,990 -10.4% 14,960 16,118 -7.2%
Ferrari/Maserati 1,096 816 +34.3% 2,204 2,161 +2.0%
Dodge (gray market)* 15 67 -77.6% 34 N/A N/A
FCA Group 97,796 84,535 +15.7% 227,638 204,011 +11.6%
Total Europe 1,650,730 1,490,441 +10.8% 3,637,635 3,353,553 +8.5%
*Dodge figures are estimated. Data Source: FCA Italy, ACEA

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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