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$100,000 Jeeps in FCA Plan

by David Zatz on

Fiat Chrysler CEO Sergio Marchionne said that Jeep would start going up in the luxury scale, breaking into six-figure pricing, according to a Bloomberg Business article by Mark Clothier which appeared on Wednesday.

The proposed SUV would, according to the article, sit above the forthcoming Jeep Wagoneer, due around calendar-year 2018. Mr. Marchionne did not mention details, and said it had been left out of the 2014 five year plan to avoid alerting competitors.

2019 Jeep Wagoneer

The vehicle could be based on the forthcoming Maserati Levant, which is reportedly based on the Maserati Quattroporte. This would present some serious challenges to Jeep, which, under division leader Michael Manley, has had a “trail rated” version of each model. However, it would tap into an ever-growing worldwide market for expensive SUVs and crossovers, which ranges from “not likely to go offroad” Audi Q7s and Porsche Cayennes to Range Rovers.

The $100,000 price may be for the top model, rather than the entry price. Some SUVs have spanned a large distance between entry level and top models, depending on trim, features, and powertrain. Jeep could conceivably go the Volkswagen/Audi route and charge extra for a diesel and hybrid option, and has the 707-horsepower Hellcat V8 engine in reserve for a unique punch.


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