StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Black Bear Coming?

by David Zatz on

FCA applied for a trademark on the term “Black Bear” as applied to “motor vehicles, namely, passenger automobiles, their structural parts, trim and badges,” — a trademark granted on April 28, 2015. The news was sent to us yesterday by Steven St. Laurent.

Ram black bear (rendering)

The trademark is likely meant for a special edition Jeep or Ram, though it could be a trim edition on just about any outdoor-oriented vehicle, allowing Dodge Durango to be a possibility.

Companies do sometimes register trademarks that they end up not using, for various reasons, despite the fairly hefty cost of trademarks. Chrysler also registered “Hornet” more than once. If a trademark is not used within a reasonable time, it expires and can be used by someone else.

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.