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Black Bear Coming?

by David Zatz on

FCA applied for a trademark on the term “Black Bear” as applied to “motor vehicles, namely, passenger automobiles, their structural parts, trim and badges,” — a trademark granted on April 28, 2015. The news was sent to us yesterday by Steven St. Laurent.

Ram black bear (rendering)

The trademark is likely meant for a special edition Jeep or Ram, though it could be a trim edition on just about any outdoor-oriented vehicle, allowing Dodge Durango to be a possibility.

Companies do sometimes register trademarks that they end up not using, for various reasons, despite the fairly hefty cost of trademarks. Chrysler also registered “Hornet” more than once. If a trademark is not used within a reasonable time, it expires and can be used by someone else.


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