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Black Bear Coming?

by David Zatz on

FCA applied for a trademark on the term “Black Bear” as applied to “motor vehicles, namely, passenger automobiles, their structural parts, trim and badges,” — a trademark granted on April 28, 2015. The news was sent to us yesterday by Steven St. Laurent.

Ram black bear (rendering)

The trademark is likely meant for a special edition Jeep or Ram, though it could be a trim edition on just about any outdoor-oriented vehicle, allowing Dodge Durango to be a possibility.

Companies do sometimes register trademarks that they end up not using, for various reasons, despite the fairly hefty cost of trademarks. Chrysler also registered “Hornet” more than once. If a trademark is not used within a reasonable time, it expires and can be used by someone else.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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