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Europe: Jeep Growth Leads All Brands

by Bill Cawthon on

Thanks to the red-hot Renegade, Jeep once again blew the competition out of the water in European sales growth.

According to numbers released early this morning by the ACEA, the European automakers’ association, Jeep registrations hit 7,260 in April, an improvement of 173% over the 2,666 delivered last April.



April was the 18th consecutive month of year-over-year sales gains for the Jeep brand.

For the first four months of 2015, new Jeep registrations have grown by 186% to 28,816 crossovers and SUVs.

Market share more than doubled from April 2014, when Jeep had 0.24% of the total market. Last month, Jeep claimed a market share of 0.6%.

Jeep outperformed the industry’s 7% growth in all five of the major European markets. April deliveries rocketed up 253% year-over-year in Italy, 75% in Germany, 438% in France, 198% in the UK, and 273% in Spain.

As in March, the new Renegade was the driving force. According to FCA Italy, customers bought about 4,900 of the smallest Jeeps — 68% of all Jeeps sold last month.

The Fiat brand also had a good month, outperforming the industry with new registrations up nearly 10%.

With April deliveries of 15,300 vehicles, the Fiat Panda was the best-selling vehicle in its class and the Fiat 500 was the runner-up with 15,200 sales. In its first full month on the market, the new Fiat 500X became one of the top five vehicles in its class, selling nearly 7,000 crossovers.

Ferrari and Maserati reported combined April sales of 984 vehicles for the month and 3,192 vehicles for the year-to-date.

 Month Market Share Sales Volume
Brand Apr 15 Apr 14 Apr 15 Apr 14 Change
Fiat 4.93% 4.81% 59,672 54,395 +9.7%
Jeep 0.60% 0.24% 7,260 2,666 +172.3%
Lancia/Chrysler 0.51% 0.55% 6,132 6,234 -1.6%
Alfa Romeo 0.41% 0.48% 4,900 5,423 -9.6%
Others 0.08% 0.08% 993 927 +7.1%
FCA Group 6.53% 6.15% 78,957 69,645 +13.4%
Total Industry Registrations 1,209,551 1,131,946 +6.9%
 Year to Date Market Share Sales Volume
Brand YTD 15 YTD 14 YTD 15 YTD 14 Change
Fiat 4.76% 4.74% 230,887 212,412 +8.7%
Jeep 0.59% 0.22% 28,816 10,082 +185.8%
Lancia/Chrysler 0.49% 0.59% 23,916 26,545 -9.9%
Alfa Romeo 0.41% 0.48% 19,881 21,541 -7.7%
Others 0.07% 0.07% 3,222 3,056 +5.4%
FCA Group 6.33% 6.10% 306,722 273,636 +12.1%
Total Industry Registrations 4,848,058 4,485,499 +8.1%
Data Source: ACEA/Brussels

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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