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Chrysler April sales best since 2007 – Updated

by Bill Cawthon on

Today, FCA US announced April sales of 189,027 cars and light trucks, 5.8% more than last year. This marks the 61st consecutive month of sales growth and the best April sales total since 2007.

Chrysler brands April sales totaled 185,233, a year-over-year increase of 6.2%, as sales of Chrysler, Jeep and Ram all advanced.

Chrysler-April-2015-Sales-Web

Chrysler brand posted the largest increase, up 26.1% as sales of the 200 soared 348.1% to a new April record of 18,850 units.

Jeep’s new Renegade helped boost the brand to 21,759 SUVs, a 20% improvement. The Cherokee was Jeep’s best-seller for the month with deliveries up 27% to 19,072, its best April sales ever.

Ram pickup April sales rose slightly to 37,921, 3.4% ahead of April 2014. The ProMaster van reported had the largest jump, 43% to 1,764, a new April sales record.

Dodge sales fell 16% as legacy sales of the discontinued Avenger and the effects of the Windsor plant shutdown countered the sharply increased sales of the Challenger, Charger and Dart.

Fiat sales fell by 13% on reduced deliveries of the 500.

Two vehicles set all-time records last month: Challenger, which  rose by 32% compared to April 2014, and Cherokee, whose deliveries climbed by 21%.

April sales records were also set by the Dodge Dart, Dodge Journey. Jeep Wrangler, Jeep Patriot, and Ram pickup.

Total car sales were up by 28.7% and accounted for 26.3% of total sales. Light truck sales fell by 0.5%. FCA US (formerly known as Chrysler Group) finished the month with a 78-day supply of inventory, or 567,761 vehicles.

U.S. SALES, APRIL 2015 AND YEAR TO DATE (YTD)
Model Apr 2015 Apr 2014 Change YTD 2015 YTD 2014 Change
Chrysler 200 18,850 4,204 348.4% 68,002 34,693 96.0%
Chrysler 300 3,801 4,795 -20.7% 16,708 17,795 -6.1%
Town & Country 5,053 12,968 -61.0% 24,927 41,962 -40.6%
Chrysler Brand 27,704 21,967 26.1% 109,637 94,450 16.1%
Dart 8,571 6,024 42.3% 33,686 22,098 52.4%
Avenger 140 7,324 -98.1% 787 29,064 -97.3%
Charger 9,063 8,090 12.0% 35,281 33,046 6.8%
Challenger 6,771 5,122 32.2% 22,728 16,156 40.7%
Viper 56 97 -42.3% 231 255 -9.4%
Journey 8,661 7,846 10.4% 32,643 30,870 5.7%
Caravan 6,126 13,352 -54.1% 23,044 45,377 -49.2%
Durango 5,518 5,608 -1.6% 20,017 21,821 -8.3%
Dodge Brand 44,906 53,463 -16.0% 168,417 198,687 -15.2%
Compass 4,124 5,367 -23.2% 18,530 19,124 -3.1%
Patriot 9,470 8,339 13.6% 39,162 28,813 35.9%
Wrangler 18,849 15,389 22.5% 60,967 50,063 21.8%
Cherokee 19,072 15,007 27.1% 67,285 51,103 31.7%
Grand Cherokee 16,030 15,652 2.4% 59,407 56,490 5.2%
Renegade 4,214 0 NEW 5,157 0 NEW
Jeep Brand 71,759 59,754 20.1% 250,508 205,593 21.8%
Ram Pickup 37,921 36,674 3.4% 139,432 133,580 4.4%
Cargo Van 182 1,263 -85.6% 2,805 3,040 -7.7%
ProMaster 1,764 1,233 43.1% 7,313 3,543 106.4%
ProMaster City 997 0 NEW 1,720 0 NEW
Ram Brand 40,864 39,170 4.3% 151,270 140,163 7.9%
Total Chrysler Brands 185,233 174,354 6.2% 679,832 638,893 6.4%
Alfa 4C 38 0 NEW 255 0 NEW
Alfa Romeo 38 0 NEW 255 0 NEW
Fiat 500 2,498 3,041 -17.9% 10,493 11,514 -8.9%
Fiat 500L 1,258 1,257 0.1% 4,301 4,209 2.2%
Fiat Brand 3,756 4,298 -12.6% 14,794 15,723 -5.9%
Fiat+Alfa 3,794 4,298 -11.7% 15,049 15,723 -4.3%
FCA US 189,027 178,652 5.8% 694,881 654,616 6.2%
Car/Truck Sales
Total Cars 49,788 38,697 28.7% 188,171 164,621 14.3%
Total Light Trucks 139,239 139,955 -0.5% 506,710 489,995 3.4%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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