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Renegade rocks in Europe

by Bill Cawthon on

The Jeep Renegade has hit a sweet spot with European consumers, becoming one of Fiat Chrysler’s best-sellers.

According to JATO Dynamics numbers reported on Monday, 5,356 new Renegades were registered in March. That puts the Renegade at No. 6 among all of the Fiat Chrysler models on the European market.

Jeep-Renegade-Roadto2018-Web

The Fiat 500X, the Renegade’s sibling, racked up an additional 5,095 deliveries.

With sales up 243% Jeep had the highest growth of any brand sold in the European market and most of that growth was due to the Renegade. Without the Italian-built Jeep, brand sales would have still increased but by 43.5%. That’s still an impressive number but not as impressive as triple digits.

The Renegade outsold all other Jeep models combined. 58% of March sales and 59% of all Jeeps sold so far this year have gone to the Renegade.

The runner-up in the tally was the Cherokee, with 1,915 sales.

JEEP EUROPEAN SALES: MARCH AND YEAR-TO-DATE
Model Mar 15 Mar 14 Change YTD 2015 YTD 2014 Change
Renegade 5,356 0 NEW 12,597 0 NEW
Compass 41 850 -95.2% 245 2,007 -87.8%
Wrangler 549 499 10.0% 1,259 1,255 0.3%
Cherokee 1,915 119 1509.2% 3,986 174 2190.8%
Gr. Cherokee 1,341 1,211 10.7% 3,276 3,602 -9.1%
Other 1 2 -50.0% 4 9 -55.6%
Total Jeep 3,847 2,681 43.5% 8,770 7,047 24.5%

Note: “Other” most likely refers to a gray market import.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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