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Sergio Marchionne with Tim Cook and Elon Musk

by Bill Cawthon on

Fiat Chrysler CEO Sergio Marchionne said he had met with Apple CEO Tim Cook and Elon Musk, founder and CEO of Tesla Motors during a recent trip to California.

According to a Reuters report, Marchionne spoke to reporters in Toronto, Ontario on Saturday, while at the opening of a new Maserati dealership.


Mr. Marchionne declined to discuss specifics of his meeting with Mr. Cook, but he said: “He’s interested in Apple’s intervention in the car, that’s his role.”

Of Mr. Musk, Mr. Marchionne said: “I’m incredibly impressed with what that kid has done.”

In April, Mr. Marchionne said he is open to an alliance with Apple or Google in his quest for a merger partner for Fiat Chrysler. Apple, which has a current market capitalization of more than $735 billion, has reportedly been at work on its own electric car (though many believe they have only been working on “street view” mapping and telematics for cars) and Google, with a market cap of $371 billion, has experimental autonomous vehicles. Marchionne took a ride in the Google car during his trip to California.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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