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Canadian All Time Record; Mexican Sales Hike

by David Zatz on

Canadian sales reached an all-time record for Maxwell Canada, Chrysler Canada, DaimlerChrysler Canada, and Fiat Chrysler Canada, while Mexican sales partly recovered from a bad 2014 and the loss of reselling Hyundais.

canmex

Canada

The Canadian sales increase was marginal but enough to push volumes to an all time high, in what is traditionally Chrysler Canada’s biggest sales month. Passenger cars rose by 15%, offsetting minivan losses from a production stoppage.

According to estimates from Canadian market analysts Desrosiers, Chrysler Canada was the top automaker in Canada last month and still holds the lead in year-to-date sales over No. 2 Ford.

Jeep had its 15th month of sales gains and its best ever Canadian month, with 9,527 sold, and records for Cherokee (3,312) and Grand Cherokee (1,426). Ram set a record of 10,040 trucks, including 9,418 pickups, 4% over last year and also a record. (Other Rams are vans and chassis-cabs).

The company sold 4,688 passenger cars in May of 2015, with the Chrysler 200 being the best seller; its gas mileage is as high as 6.4L/100km (44 Imperial mpg) with 1,398 sold, a 42% increase. Dodge Challenger set a record, but for only 566 cars — still, an increase of 177% over May 2014.

May ’15 May ’14 Change YTD 2015 YTD 2014 Change
Chrysler 200 1,398 986 41.8% 5,532 3,370 64.2%
Chrysler 300 920 844 9.0% 2,728 2,260 20.7%
Town & Country 199 1,092 -81.8% 2,370 4,318 -45.1%
Chrysler Brand 2,517 2,922 -13.9% 10,630 9,948 6.9%
Dart 453 941 -51.9% 1,759 3,298 -46.7%
Avenger 0 52 -100.0% 8 419 -98.1%
Charger 801 363 120.7% 2,975 2,357 26.2%
Challenger 566 204 177.5% 1,599 762 109.8%
Viper 45 15 200.0% 78 49 59.2%
Journey 2,630 2,337 12.5% 9,828 10,460 -6.0%
Caravan 3,285 5,987 -45.1% 17,160 21,841 -21.4%
Durango 532 325 63.7% 1,707 1,518 12.5%
Dodge 8,312 10,224 -18.7% 35,114 40,704 -13.7%
Compass 716 760 -5.8% 1,760 2,638 -33.3%
Patriot 1,528 647 136.2% 4,202 2,327 80.6%
Wrangler 2,485 2,581 -3.7% 8,994 8,923 0.8%
Cherokee 3,312 2,208 50.0% 11,082 7,993 38.6%
Grand Cherokee 1,426 1,335 6.8% 4,754 4,595 3.5%
Renegade 60 0 New 241 0 New
Jeep 9,527 7,531 26.5% 31,033 26,476 17.2%
Ram Pickup 9,418 9,074 3.8% 37,572 35,587 5.6%
Ram 4400/5500 112 196 -42.9% 725 838 -13.5%
Cargo Van 7 300 -97.7% 807 918 -12.1%
ProMaster Van 320 233 37.3% 1,366 885 54.4%
ProMaster City 183 0 New 711 0 New
Ram 10,040 9,803 2.4% 41,181 38,228 7.7%
Chrysler Brands 30,396 30,480 -0.3% 117,958 115,356 2.3%
Alfa Romeo 4C 2 0 New 17 0 New
Alfa Romeo 2 0 New 17 0 New
Fiat 500 503 676 -25.6% 1,367 2,863 -52.3%
Fiat 500L 712 342 108.2% 1,569 1,360 15.4%
Fiat 500X 4 0 New 4 0 New
Fiat Brand 1,219 1,018 19.7% 2,940 4,223 -30.4%
Fiat Brands Total 1,221 1,018 19.9% 2,957 4,223 -30.0%
TOTAL 31,617 31,498 0.4% 120,915 119,579 1.1%
Car 4,688 4,081 14.9% 16,063 15,378 4.5%
Truck/Van 26,929 27,417 -1.8% 104,852 104,201 0.6%

Mexico

Mexican sales shot up by 8%, over a poor May 2014. While Alfa Romeo claimed its best Mexican month ever, only 24 cars were sold, and that included Giulietta, MiTo, and 4C. Chrysler has a 23% sales hike, to 340. Fiat rose 19%, to 673.

Ram 700

Those brands would not keep dealerships alive, but Dodge, Ram, Jeep, and Mitsubishi would.  Dodge led with 2,020 sales, with Journey and Attitude at 845 and 836 sales and Attitude hitting its best May since 2007. Challenger had the best May sales since its launch, with the 707 horsepower SRT finally being sold.

Ram had with 1,701 sales; a thinly disguised Fiat, the Ram 700, set a record with 625 sales, while ProMaster hit 180. Jeep hit 1,646, with Wrangler setting a May record of 246,  Grand Cherokee reaching 402, and Cherokee reaching 366.

FCA distributes Mitsubishi cars in Mexico, and those are included in the reuslts. Sales rose by 18% to 1,064, led by the new Mirage (397).

FCA MEXICO SALES MAY 2015
Chrysler Brands May-15 Fiat Brands May-15
Chrysler 200 117 Alfa Romeo 4C 1
Chrysler 300 17 Alfa Romeo MiTo* 10
Town & Country 206 Alfa Romeo Giulietta* 13
Total Chrysler Brand 340 Total Alfa Brand 24
Dodge I10 (Hyundai I10 – Disc.)* 0 Fiat 500 328
Dodge Attitude (Mitsubishi Mirage)* 836 Fiat 500L 25
Dodge Vision (Fiat Siena)* 124 Fiat Uno* 221
Dodge Avenger 1 Fiat Palio Essence* 18
Dodge Dart 27 Fiat Palio Adventure* 60
Dodge Challenger 57 Fiat Punto* 2
Dodge Charger 66 Fiat Ducato* 19
Dodge Durango 64 Total Fiat Brand 673
Dodge Journey 845 Total Fiat Brands 697
Dodge Viper 0 Total FCA Brands 6,404
Total Dodge Brand 2,020
Jeep Compass 283 Mitsubishi May-15
Jeep Grand Cherokee 402 Mitsubishi Mirage 397
Jeep Liberty 0 Mitsubishi Lancer 160
Jeep Cherokee 366 Mitsubishi ASX 130
Jeep Patriot 349 Mitsubishi Outlander 140
Jeep Wrangler 246 Mitsubishi Montero 44
Total Jeep Brand 1,646 Mitsubishi L200 193
Ram H100 (Hyundai Starex – Disc.)* 1 Total Mitsubishi 1,064
Ram ProMaster 180 Total FCA México 7,468
Ram Ram 700* 625
Ram Pickup 618
Ram 4000* 277
Total Ram Brand 1,701
Total Chrysler Brands 5,707
*Not sold in U.S. or Canada

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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