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FCA Relied on Retail for May Gains

by David Zatz on

Once again, the former Chrysler relied mainly on retail sales for its gains in May sales, despite reports of massive fleet sales. Figures released by Automotive News today showed that FCA US, the renamed Chrysler Group, had 82% of its sales at retail, versus GM at 75% and Ford at 68%.

With that said, Ford tends to have a larger share of desirable corporate sales (likely mostly pickups) and police cars, while FCA is heavy in the rental market.

Fleet-Sales-Charger-2015-Web

The company was #4 in retail sales, behind GM, Toyota, and Ford (in that order), and ahead of Honda and Nissan. In fleet, Ford was the leader, followed by GM.  Hyundai-Kia matched Chrysler in fleet sales as a percentage of overall sales, both selling 18% of their cars and trucks to non-individual customers, with Nissan not far behind at 16%. Toyota sold 10% to fleets, and Honda, which has no serious pickup trucks, sold 98% of its cars at retail.

FCA sold just 600 more cars this year to fleets, according to the industry magazine’s estimates, while around 7,200 more cars went to retail customers. Toyota stayed steady in retail while Ford declined, and was roughly even in fleet sales. GM cut back on fleet and gained heavily (around 15,000 cars) in retail.

May 2015 sales put Chrysler solidly in the #4 retail position, while keeping it in its usual #3 fleet position. Before Fiat took over, Chrysler Group was often #5 in retail and threatening to fall to #6, below Nissan.

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