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WPC Package for 300 Coming

by David Zatz on

Sources have now confirmed that there will be a Walter P. Chrysler Anniversary Package for the flagship Chrysler 300/300C.

2015 marks 90 years since turnaround artist Walter P. Chrysler created an empty shell of a company to buy the full assets of Maxwell Motors, which had already started making Chrysler branded cars in 1924. In the ensuing years, the Maxwell car would be renamed the Chrysler Four for a single year before being rebranded as the Plymouth.

The contents of the package are still unknown, but past Walter P. Chrysler packages (including the one pictured) have generally included extra badging and “free options.” It is not due for production until fall, but ordering should be open in July or so.

Maxwell Motors, the company which made the first Chryslers, was founded in 1904, so that Chrysler could be said to be 111 years old now. Maxwell was the lead company of the United States Motor Company, founded in 1910 to compete against the fledgling General Motors, along with Dayton (1905), Stoddard (1904), Sampson (1904 but based on  Moyea, founded in 1902), Columbia (which acquired Pope Motor Carriage, founded in 1899, and also went back to the Riker Electric Motor Company, founded in 1884), and Brush (1906). [See Allpar.com’s “When was Chrysler really created?” article]

Chrysler family tree

United States Motor lasted for three years before changing its name to Standard Motor, a change which lasted less than a year, when it was taken over and named to Maxwell Motor Company, after its most (or only) successful brand. Along the way, it absorbed Flanders Motor.

 

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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