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Behind the New Ram Grilles

by David Zatz on

rebel-videoWhen Ram came out with the Rebel and new Laramie Limited, both of which had huge RAM lettering in the grilles instead of crosshairs, it brought about a great deal of speculation and argument in various forums. Today, Ram released a video where the designers talked about the rationale behind their work.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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