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Chrysler’s Place in the JD Power APEAL Study

by David Zatz on

The J.D. Power APPEAL study asks 84,000 car owners or lessees how happy they are with a car after 90 days of ownership, using a 1000-point scale.

The top brands were all premium (Porsche, Jaguar, BMW, etc). Looking at non-premium brands only, Ram and Dodge were above average, and Chrysler was close to, but below, average. Dodge and Chrysler were below Chevrolet but above Subaru, Honda, Nissan, and Toyota.

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Smart not only anchored the list, but had the widest gap between any two brands — falling 66 points below Fiat. In contrast, Jeep was just 25 points below average and Dodge was 30 points from the top non-premium brand, Mini, and 14 points from the next highest non-premium brand, Hyundai.

Chrysler had two best in class showings (among many classes): Dodge Charger and Dodge Challenger. The Chrysler 300 tied for third place in the category Charger won, with Chevrolet Impala in second. Challenger beat the Ford Mustang. Ram 1500 came in #2 in “large light duty pickup.”

The high scores of premium cars are partly explained by the fact that  customers with blind spot monitoring systems and other safety features were generally more satisfied.

Our chart shows only non-premium brands, since FCA has no premium brands in the survey. J.D. Power did not release the margin of error, and it’s possible that most or all former Chrysler brands were in a statistical dead heat with most or all “non-premium” brands.


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