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More Jeep growth in July?

by Bill Cawthon on

Kelley Blue Book’s July sales forecast says Jeep will drive Fiat Chrysler to another month of year-over-year growth, which would make 64 consecutive months of growth.  Alec Gutierrez of “KBB” wrote, “Jeep has set monthly records for the past 20 months, and Jeep has grown nearly 40 percent of Fiat Chrysler’s U.S. sales numbers. With the Cherokee more popular than ever, and the increasing availability of the new Renegade, July should be another month of double-digit growth for Jeep.”


FCA’s predicted 4.4% growth would be the strongest of the Detroit automakers and second only to Nissan among the major car companies.

The market continues to play to Jeep’s strong suits: compact and mid-size SUVs and crossovers. Total compact and mid-size SUV sales growth is forecast at about 10.5%: compact SUVs and crossovers are predicted to see growth in the range of 13.4%.

KBB Forecast Sales Volume Market Share
Company July 2015 July 2014 Change YTD 2015 YTD 2014 Change
FCA 175,000 167,667 4.4% 11.90% 11.70% 0.20%
GM 258,000 256,160 0.7% 17.55% 17.88% -0.32%
Toyota 215,000 215,802 -0.4% 14.63% 15.06% -0.43%
Ford 214,000 212,236 0.8% 14.56% 14.81% -0.25%
Honda 139,000 135,908 2.3% 9.46% 9.48% -0.03%
Nissan 127,000 121,452 4.6% 8.64% 8.48% 0.16%
Hyundai-Kia 119,000 119,320 -0.3% 8.10% 8.33% -0.23%
Volkswagen 52,000 49,469 5.1% 3.54% 3.45% 0.09%
Total 1,470,000 1,433,016 2.6% N/A N/A N/A
Data Source: Kelley Blue Book

Automakers close the books on July at the end of this week. Results will be reported on Monday, August 3.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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