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FCA whipped Ford in Q2 sales growth

by Bill Cawthon on

Ford reported its second quarter financials yesterday, and Fiat Chrysler reports them tomorrow. While Ford impressed Wall Street with record profits and its best financial statement since the turn of the century, its performance on US dealer lots was lackluster, especially compared to Fiat Chrysler.

Ram-v-Ford-Detroit-Web

FCA’s sales volume grew by 5.9% in the second quarter of 2015. Chrysler brands rose by 6.6%, twice the rate of the total market.

Ford, on the other hand, grew at just over half the industry rate and even that took a double-digit improvement in Lincoln sales. While the industry grew by 3.3%, the Ford brand only grew by 1.3%.

In short, FCA US gained market share; Ford lost it.

Sales Volume Market Share
Q2/2014 Q2/2015 Change Q2/2014 Q2/2015 Change
FCA US 544,159 576,289 5.9% 12.31% 12.62% 0.31%
Chrysler Brands 530,612 565,426 6.6% 12.00% 12.38% 0.38%
Chrysler 68,585 88,315 28.8% 1.55% 1.93% 0.38%
Dodge 161,700 133,631 -17.4% 3.66% 2.93% -0.73%
Jeep 186,963 222,940 19.2% 4.23% 4.88% 0.65%
Ram 113,364 120,540 6.3% 2.56% 2.64% 0.08%
Fiat/Alfa 13,547 10,863 -19.8% 0.31% 0.24% -0.07%
Ford 685,097 696,419 1.7% 15.50% 15.25% -0.25%
Ford 662,178 670,785 1.3% 14.98% 14.69% -0.29%
Lincoln 22,919 25,634 11.8% 0.52% 0.56% 0.04%
Industry 4,420,710 4,566,666 3.3% N/A N/A N/A

The difference between key vehicles for the two companies is even more pronounced. Every Mopar other than the Dodge Charger and Jeep Grand Cherokee easily outpaced the industry, while every Ford came up short.

KEY VEHICLES
Sales Volume Market Share
Q2/2014 Q2/2015 Change Q2/2014 Q2/2015 Change
Chrysler 200 14,689 57,417 290.9% 0.33% 1.26% 0.93%
Dodge Charger 24,811 24,543 -1.1% 0.56% 0.54% -0.02%
Jeep Cherokee 44,336 57,213 29.0% 1.00% 1.25% 0.25%
Jeep Wrangler 51,063 60,332 18.2% 1.16% 1.32% 0.17%
Jeep Grand Cherokee 48,775 49,703 1.9% 1.10% 1.09% -0.01%
Ram Pickup 106,954 111,205 4.0% 2.42% 2.44% 0.02%
F-Series 192,467 179,868 -6.5% 4.35% 3.94% -0.42%
Fusion 87,920 81,688 -7.1% 1.99% 1.79% -0.20%
Escape 81,585 79,144 -3.0% 1.85% 1.73% -0.11%
Explorer 58,392 56,717 -2.9% 1.32% 1.24% -0.08%
Focus 69,053 64,085 -7.2% 1.56% 1.40% -0.16%

While Fiat Chrysler is unlikely to report profits on the scale achieved by Ford, and the company has to deal with a $70 million fine and $20 million in potential buyback costs, there should be some good news for investors tomorrow.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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