Ford reported its second quarter financials yesterday, and Fiat Chrysler reports them tomorrow. While Ford impressed Wall Street with record profits and its best financial statement since the turn of the century, its performance on US dealer lots was lackluster, especially compared to Fiat Chrysler.
FCA’s sales volume grew by 5.9% in the second quarter of 2015. Chrysler brands rose by 6.6%, twice the rate of the total market.
Ford, on the other hand, grew at just over half the industry rate and even that took a double-digit improvement in Lincoln sales. While the industry grew by 3.3%, the Ford brand only grew by 1.3%.
In short, FCA US gained market share; Ford lost it.
FCA’s sales volume grew by 5.9% in the second quarter of 2015. Chrysler brands rose by 6.6%, twice the rate of the total market.
Ford, on the other hand, grew at just over half the industry rate and even that took a double-digit improvement in Lincoln sales. While the industry grew by 3.3%, the Ford brand only grew by 1.3%.
In short, FCA US gained market share; Ford lost it.
Sales Volume | Market Share |
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